Startup Essentials

Описание

If you’re considering a software or hardware startup venture, this collection provides valuable excerpts from four existing and forthcoming O’Reilly books on the subject. Sample chapters from Hello, Startup, Hot Seat, The Hardware Startup, and Managing Startups feature stories, case studies, and salient advice from companies and experts that have blazed trails from successful launch to market acceptance.

These four books also take you through the many dilemmas and points of failure possible with product development, funding, and startup management along the way. You’ll dive into sample chapters from:

• Hello, Startup—the tutorial for building products, technologies, and teams, based on interviews with programmers from successful startups. Featured chapter: «Why Startups.»
• Hot Seat: The Startup CEO Guidebook—four-time founder/CEO Dan Shapiro tells stories of startups that have survived and thrived by the advice in this book. Featured chapter: «The Cofounder Dilemma.»
• The Hardware Startup—two-dozen case studies of real-world startups illustrate successes and failures at every stage of the process. Featured chapters: «Knowing Your Market» and «Branding.»
• Managing Startups—the best posts from many blogs on technology startup management, compiled by Harvard Business School Professor Tom Eisenmann. Featured chapter: «Why I Left Consulting and Joined a Startup.»