Data Driven

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Creating a Data Culture

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Описание

Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt.

You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century.

You’ll explore:

  • Data scientist skills—and why every company needs a Spock
  • How the benefits of giving company-wide access to data outweigh the costs
  • Why data-driven organizations use the scientific method to explore and solve data problems
  • Key questions to help you develop a research-specific process for tackling important issues
  • What to consider when assembling your data team
  • Developing processes to keep your data team (and company) engaged
  • Choosing technologies that are powerful, support teamwork, and easy to use and learn

Бренд

O'Reilly Media, Inc.

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

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