Getting Analytics Right

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Answering Business Questions with More Data in Less Time

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Описание

Ask vital questions before you dive into data

Are your big data and analytics capabilities up to par? Nearly half of the global company executives in a recent Forbes Insight/Teradata survey certainly don’t think theirs are. This new book from O’Reilly examines how things typically go wrong in the data analytics process, and introduces a question-first, data-secondstrategy that can help your company close the gap between being analytics-invested and truly data-driven.

Authors from Tamr, Inc. share insights into why analytics projects often fail, and offer solutions based on their combined experience in engineering, architecture, product strategizing, and marketing. You’ll learn how projects often start from the wrong place, take too long, and don’t go far enough—missteps that lead to incomplete, late, or useless answers to critical business questions.

Find out how their question-first, data-second approach—fueled by vastly improved data preparation platforms and cataloging software—can help you create human-machine analytics solutions designed specifically to produce better answers, faster.

Getting Analytics Right was written and presented by people at Tamr, Inc., including Nidhi Aggarwal, Product and Strategy Lead; Byron Berk, Customer Success Lead; Gideon Goldin, Senior UX Architect; Matt Holzapfel, Product Marketing; and Eliot Knudsen, Field Engineer. Tamr, a Cambridge, Massachusetts-based startup, helps companies understand and unify their disparate databases.

Бренд

O'Reilly Media, Inc.

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

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